Marketing Executive
Trusted Growth Partners & Consultant
Our valued clients
Real feedback from real clients we've advised. See how our work drives results.
Kenny’s consultation was incredibly insightful and practical. He broke down our current Meta ad performance in a way that was easy to understand, and shared clever optimisation tips we can carry forward. His perspective has already helped us rethink parts of our approach, and I’d recommend his consult to any brand wanting to sharpen their digital marketing.
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Kenny came in an consulted our team on Meta ads during Melbourne cup our biggest event of the year where we spend 500K in a day. He was able to help us develop the right structure for our ad campaigns and strategise our creative for us to reduce our CAC by 20% compared to the previous year.
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Autumn sale is usually the worse sale of the year, we exceeded our sales target and nearly doubled our ROAS.
Kenny is highly experienced, achieves great results and is a pleasure to work with. He works deep within our business, understands margins and focuses on driving business net profit rather than purely ad account performance which many agencies and consultants do.
Kenny's test and learn methodology helped turn our expansion into a new overseas market from negative to positive profit in less than a month. His ability to look at the whole business model and identify growth areas is what sets him apart from others we've worked with.
Since September 2021 when he joined, he has scaled our paid media program from 800k a year in revenue to 12mil with his profit first approach. This is an amazing result. Kenny has an amazing ability to find solutions. Any project Kenny has been briefed on we've been able to rely on him to come back with a solution, and always cool, calm and easy to work with.
What we do
From record breaking sales to sold-out collections. We know what it takes.
Our team of senior professionals manages every campaign directly – no junior staff managing the ad account, just proven tactics refined through years of hands-on experience in women's fashion.
Finance & Operations
+39%
New Customers
-18%
Inventory Level
Monthly Profit
+23%
Your In-House Growth Team
We dive deep to understand your growth objectives, product economics, constraints, and market position. The goal? To ensure your business is ready to scale. Our audit includes evaluating your website, ad accounts, data analytics, offer planning, and operational processes. We’ll set up the tools and systems you need for unparalleled clarity—the kind that makes running your business feel superhuman.
Advertising Strategy & Media Planning
New Customers
Returning Customers
Returning Customers
Incremental New Customer Growth Engine
We collaborate closely with you, mapping out a year-long plan tailored to key events and growth opportunities. Our focus is on scaling profitably: knowing when to turn up the heat and when to scale back to avoid wasted spend. Unlike other agencies, we’re not just chasing pretty numbers in ad platforms. We report real results tied to your Shopify account and deliver ROAS insights that actually matter.
Content Strategy & Development
Proprietary Content Catalyst
Ad Spend
+80%
Content Volume
+50%
Creative Partner
We're your strategic paid social partner who knows exactly what content converts in fashion. While our main focus is turning your assets into high-performing campaigns, we also understand content creation can be a constraint. That's why we offer access to our premium studio network – but only if you need it. Think of us as your in-house team, guiding your creative strategy for maximum impact.
What Makes Us Different
Our Services
We've built out all service to help elevate the brands we work with from providing a growth framework to scale profitably to organising e-commerce shoots with our in-house team to ensure we're able to get you the right assets to scale.
Meta Ads, TikTok Ads, Pinterest Ads
Ad Creation & UGC Content Editing
Shopify Website UX/UI & Development
E-commerce Product & Fashion Studio Shoot
UGC Content Scripting, Shooting & Editing
How we do it
Proven Track record
01
We don’t optimise for ROAS. We optimise for cash in the bank. Every decision - from spend caps to creative rollouts - maps back to your P&L so you're scaling with confidence, not just clicks.
Profit First Approach
02
You work directly with the strategist and buyer running your account. No middle layer. Just a tight loop between your team and ours, moving fast on what matters. We feel like an in-house team.
No Account Manager Layer
03
We don’t wait for campaigns to underperform to make changes. From product drops to promos, we build a forward-looking media plan to maximise seasonal sales and avoid last-minute scrambling.
Plan to Win, Not React
04
Your biggest wins come when media, product, and creative work in lockstep. We plan around your offer calendar — aligning creative concepts and campaigns to what’s actually in stock and selling.
Where Media, Merch & Messaging Sync
05
We don’t just launch ads — we optimise the full journey. Messaging, landing pages, upsells, retention - all connected to one goal: acquiring more customers, more profitably.
Full Funnel, Fully Aligned
06
Scaling isn’t about doing more - it’s about removing what’s in the way. We identify and unblock your growth bottlenecks in real time - creative, spend, offer, or site - so you keep moving forward.
We Hunt Constraints for Sport
Helping others achieve success
We're a full service growth partner
Meet the your growth partner
About the founder
After a decade in digital marketing partnering with startups to ASX50 companies, I took on a role that would transform my approach to scaling fashion brands. As the dedicated performance marketing partner for Rat & Boa, I spent three years mastering what truly drives growth in international fashion – from record-breaking collection launches to sophisticated retention strategies that turn first-time buyers into devoted brand advocates.
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Frequently asked questions
What's the difference between Vapaer & other agencies?
What is your pricing structure?
What if I'm a brand doing in it's early phase and have not reached the revenue requirement?