3+ Years growth partners for UK's fastest growing women's fashion brand
Partnering with Ambitious Women's Fashion Brand Owners that are looking Scale Profitably.
Over the past three years, our agency has served as Rat & Boa's dedicated performance marketing partner, driving profitable customer acquisition and retention for this international fashion brand. This system can work for you too.
We were initially an organically grown business, but in 2021, we began running paid media campaigns. In 2022 we started work with Kenny. His expertise in scaling and methodologies enabled us to increase our ad spend by 584% while maintaining strong profits since partnering with him. This year, we're experiencing our most significant year of growth, and he continues to play a key role in driving these results.
Trusted DTC partners
Our Story
Our partnership with Rat & Boa through a intergrated approach
We've developed a dynamic flywheel that synchronises content, media, Inventory, product & finance - each component working in harmony to drive consistent business improvement and expansion. Our proprietary daily profit tracking system ensures we maximise profitability across all channels while maintaining sustainable growth.
What we do
From record breaking sales to sold-out collections. We know what it takes.
Our team of senior professionals manages every campaign directly – no junior staff managing the ad account, no outsourcing to overseas contractors, just proven tactics refined through years of hands-on experience in women's fashion.
Finance & Operations
+39%
New Customers
-18%
Inventory Level
Monthly Profit
+23%
Your In-House Growth Team
We dive deep to understand your growth objectives, product economics, constraints, and market position. The goal? To ensure your business is ready to scale. Our audit includes evaluating your website, ad accounts, data analytics, offer planning, and operational processes. We’ll set up the tools and systems you need for unparalleled clarity—the kind that makes running your business feel superhuman.
Advertising Strategy & Media Planning
New Customers
Returning Customers
Returning Customers
Incremental New Customer Growth Engine
We collaborate closely with you, mapping out a year-long plan tailored to key events and growth opportunities. Our focus is on scaling profitably: knowing when to turn up the heat and when to scale back to avoid wasted spend. Unlike other agencies, we’re not just chasing pretty numbers in ad platforms. We report real results tied to your Shopify account and deliver ROAS insights that actually matter.
Content Strategy & Development
Proprietary Content Catalyst
Ad Spend
+80%
Content Volume
+50%
Creative Partner
We're your strategic paid social partner who knows exactly what content converts in fashion. While our main focus is turning your assets into high-performing campaigns, we also understand content creation can be a constraint. That's why we offer access to our premium studio network – but only if you need it. Think of us as your in-house team, guiding your creative strategy for maximum impact.
How we do it
Proven Track record & In-house experience
01
We examine your business holistically: identifying target audience, analysing unit economics, reviewing finances and operations, evaluating content flow, assessing inventory, and establishing a clear baseline for strategic planning.
Business Audit
02
We analyse your ad account and analytics to assess current advertising performance. We identify potential funnel leaks by examining email sequences, website conversion rates, and comparing against industry benchmarks to optimise your customer journey.
Advertising Audit
03
We conduct a comprehensive assessment of your overall business and develop a strategic plan with detailed forecasts. This approach isn't about predicting the future but rather preparing your business for various potential scenarios.
Analysis
04
We build your scaling foundation by implementing a cohesive content strategy, developing comprehensive media planning, creating a sustainable content flywheel, establishing inventory tracking, and applying proven media buying techniques.
Execution
05
We launch and begin iterating on successful elements while optimising our entire system. We take real-time measurements of inventory levels, content performance, and media effectiveness to make data-driven decisions.
Ready to take off
06
Throughout the entire process, we continuously optimise our system to help you acquire incremental new customers for your business while simultaneously improving the lifetime value of your existing customer base.
Optimise
Swipe right if you're not interested
We're looking to build long term relationships
This is for You If:
Ready to get back into your zone of genius?
You're ready to elevate your fashion brand with proven international strategies, rather than spending endless hours managing campaigns yourself.
You want a sophisticated approach to customer acquisition that turns first-time buyers into devoted brand advocates, not just random sales.
You're ready to get back to your creative genius – designing collections and building your brand – while we handle the analytical side of scaling your business.
You want to work with an experienced marketer that has already spent millions of dollars on scaling a premium women's fashion brand through a/b testing and CRO.
You're tired of agencies who treat fashion like any other ecommerce vertical and shuffle junior staff through your account – you want senior experts who understand your brand vision.
A team that has a proven inventory, content & media buying framework ready to help your brand get to the next level.
This is Not For You If:
You want to continue spending endless hours sifting through spread sheets.
You want junior staff experimenting with your brand's growth instead of seasoned experts who understand the delicate balance of creativity and performance in fashion marketing.
You're looking for a team that just runs ads without understanding the fashion calendar, collection planning, or what drives women to fall in love with a brand.
Work with someone who doesn't really care about what you represent and your customers. They couldn't tell the difference from a maxi and midi dress...
Not do the thing you love most... design great pieces for your customer.
Don't want to be on the offence and be proactive finding new people who will love your brand.
You want an agency that tears down the whole brand aesthetics and tells you placing a red cross through your price will get you a great click through rate.
Helping others achieve success
Proven Track Record for Success
Proprietary System for Scaling Women's Fashion Brands
Media Buying
Inventory Tracking
Product Movement
Regional Performance
Creative Flywheel
Profit First Approach
Record Breaking Collection Launches
Media Planning
Launch Framework™
Content Strategy
UX Mapping
Signature Collection
Capsule Launches
Multi-Million dollar Sale Events
Content Strategy
Media Planning
Lead Generation
UX Mapping
Inventory Planning
Profit Framework
A/B testing, conversion lift testing & Incremental growth framework
UX Testing
Geo Scaling
Landing Page Testing
CRO
Profit Framework
On-Site Content Strategy
Clients say about us
Our valued clients
Real feedback from real clients. See how our work drives results.
Kenny audited our paid social ad account and was able to instantly provide value and impact. His data driven approach strategies enabled our team to efficient utilise our marketing budget & plan for our largest acquisition event the Melbourne Cup.
We've achieved great results working with Kenny. We've exceeded our revenue targets and the key thing is we've been able to grow our revenue profitability while scaling our ad spend
Autumn sale is usually the worse sale of the year, we exceeded our sales target and nearly doubled our ROAS.
Kenny is highly experienced, achieves great results and is a pleasure to work with. He works deep within our business, understands margins and focuses on driving business net profit rather than purely ad account performance which many agencies and consultants do.
Autumn sale is usually the worse sale of the year, we exceeded our sales target and nearly doubled our ROAS.
Kenny is highly experienced, achieves great results and is a pleasure to work with. He works deep within our business, understands margins and focuses on driving business net profit rather than purely ad account performance which many agencies and consultants do.
We were solely on Amazon as a business but with Kenny’s guidance and strategy it gave us the confidence to migrate over to Shopify and expand our own online store. With his coaching expertise with Meta ads and transparent approach has allowed us to take control of operations internally.
Kenny's test and learn methodology helped turn our expansion into a new overseas market from negative to positive profit in less than a month. His ability to look at the whole business model and identify growth areas is what sets him apart from others we've worked with.
Since September 2021 when he joined, he has scaled our paid media program from 800k a year in revenue to 12mil with his profit first approach. This is an amazing result. Kenny has an amazing ability to find solution. Any project Kenny has been briefed on we've been able to rely on him to come back with a solution, and always cool, calm and easy to work with.
Our achievement
Milestones of excellence
Spent on Advertising
With a global footprint, we proudly transform spaces for clients worldwide.
50M+
Years Experience In Digital Marketing
We take pride in the successful completion of numerous projects that showcase.
9+
Revenue generated
Our designs have contributed to generating significant revenue for our clients.
300M+
Meet the your growth partner
About the founder
After a decade in digital marketing partnering with startups to ASX50 companies, I took on a role that would transform my approach to scaling fashion brands. As the dedicated Performance Marketing Director for Rat & Boa, I spent three years mastering what truly drives growth in international fashion – from record-breaking collection launches to sophisticated retention strategies that turn first-time buyers into devoted brand advocates.
This unique combination of broad marketing expertise and deep fashion immersion revealed something crucial: most agencies fail fashion brands because they treat them like any other ecommerce business. They focus solely on ROAS while missing the nuanced art of building a brand women aspire to wear. As a business owner myself, I understand that true success isn't just about metrics – it's about driving profitable growth while elevating your brand's position in the market.
Some questionnaires
Frequently asked questions
What's the difference between Vapaer & other agencies?
Is there any other requirements than just being a Women's Fashion Brand?
What is your pricing structure?
What if I'm a brand doing in it's early phase and have not reached the revenue requirement?